Every year thousands of men and women sign on with direct selling firm-Tupperware, Amway, or a cosmetic company-hoping to make money. They sell a little merchandise to a few relatives and close friends. Then they are through. They quit before they give themselves a chance to learn the basics of success in sales. "I am simply not a born salesperson," they often say. No one is born a salesperson, any more than one is born a doctor or born a lawyer. Sales is a profession. To be successful in any profession one must learn not only the basic techniques, but also how to apply those techniques.
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